How to Increase Your Visibility on TikTok: 5 Seo Hacks
SEOs aren't a dying fad —- they're evolving. Before, many creators focused on SEO for their web pages and online blogs. Now SEO is a crucial element in social media marketing.
And on TikTok, one may enjoy huge amounts of success when he or she uses SEO the right way. So if you have not been serious with your TikTok SEO strategy, this blog is just for you.
We would define what TikTok SEO is, how it functions and offer five instances where it can be applied. Hang in there and we are certain you will be trending on the app very soon.
Let us begin!
What Is TikTok SEO?
To Optimize for Search Engine is what the abbreviation SEO stands for. It is the strategizing and modification of your videos to make it to the top 10 in the TikTok search engine. It is similar to how you will use specific keywords and analytics to curate content that naturally ranks higher on your website. You use the same method to optimize your TikTok videos and posts, so they show up easily in search results on TikTok and even Google.
I know you're wondering how this works because TikTok isn't a search engine like Google right? You'd be right! It isn't a search engine, however, it has its search bar making it possible to optimize for better ranking within the app.
Some might even argue that TikTok has become a Gen Z search engine, with over 40% of young people using it and Instagram for their search according to Google. Add that to the fact that social media posts now show up on Google when you search for them, then you have a big reason to use SEO.
SEO is no longer limited to text-based marketing elements and content. A well-optimized TikTok profile will stand out and get featured on the For You Page. You'll naturally rank higher in the platform's search results and achieve more visibility through its millions of users.
Ranking Elements for TikTok SEO
To understand how to use TikTok SEO hacks, you first need to know what TikTok pinpoints when ranking content. There are a few important ranking elements for the TikTok algorithm. These are:
Video information
Video information is a crucial part of ranking posts on TikTok. A video usually contains several pieces of information that are used to determine its quality. This includes elements like music, captions, hashtags, and even sound effects. TikTok highlights posts that contain relevant keywords and trending topics in their titles and descriptions. These posts are then featured on the “For you page.”
User interactions
User interactions include everything from TikTok likes, comments, and shares to saved posts or even hidden or well-watched videos. All this information is well-curated by the platform and converted into data. TikTok then uses this data to determine which videos show up in your feed.
Devices and account settings
TikTok also uses your settings to optimize your viewing performance. The platform records a user's country, location settings, language preference, type of mobile device, and favorite niches you selected when starting the app. All these contribute to the content you'll see on your feed. However, unlike the previous SEO elements, this has a lower impact on your viewing experience.
TikTok SEO: 5 Hacks to Increase Your Visibility So You Can Get More Engagements
Using SEO on TikTok to improve your visibility is a bit difficult but, do not panic, we will illustrate that in 5 quick steps.
Know your audience and what you're ranking for
Before you get started with search engine optimization, you need to understand what you are ranking for. The best approach is to know who your main audience is on the platform. The aim is to create content that they would like, so you should get to know them.
For those active on TikTok, knowing what your audience likes shouldn't be a problem. However, if you are not too active on the platform you should take some time out to know them better. Start by taking note of the videos they like and the hashtags they use. Also, look at their comments and saved videos. This helps your knowledge of their interests so that you can customize your content to their liking.
When you do this and at the same time align your content to what the audience is already searching for, you will get a boost in your followers, visibility, and engagement on the platform.
Research keywords in niche
Remember when we spoke about ranking elements for TikTok SEO? Keywords are a major part of them. They should be part of your video information on the platform and you need to choose the right ones. And not just keywords — you need to include the right hashtags, sound effects, trends, and music to maximize the impact of your content.
To research keywords, find out the popular phrases used by your audience when they look for content similar to yours. Consider the different ways a particular word can be phrased or used. Furthermore, also utilize tools like Ahrefs, SEMrush, Google Ads Keyword Planner, and other related tools to assist you in identifying appropriate keywords related to your business.
Add keywords to your content
Once you've nailed down your keyword research, separate most of them into main keywords and secondary keywords. Next add these keywords to your descriptions, captions, and titles of your videos. You could even add keywords to lyrical tests or general explanations.
Remember to use your keywords in hashtags if there are not already keywords in them. You should combine your main keywords and secondary keywords in your hashtag to make people locate your posts more easily. However, be careful not to overdo it. If you use your keywords and many hashtags you might get crowded out by more popular and visible businesses on the platform.
Narrow your keyword usage to:
- Keywords used in captions
- Keywords used in the content
- Hashtags in captions
All these help TikTok identify and categorize your content, enabling you to see better results. Make sure you also know the ideal amount of hashtags to use on TikTok.
Make collaborations to improve engagement
With all your research and keyword addition, it's still difficult to make it on your own on the platform. Since the TikTok algorithm favors content with more engagement, making collaborations and merging audiences will dramatically improve your visibility.
By creating engaging and collaborative content backed by the correct keyword application, you will improve your chances of ranking higher in search results and getting more followers. Do this diligently, and in no time you will be famous overnight!
Track your progress
Any intelligence SEO marketing strategy needs monitoring and analytics. It does not matter if you are currently a TikTok influencer. This is typically the greatest approach to learn from your mistakes, make adjustments, and improve your stats. To track your progress use TikTok analytics and you'll see if your SEO strategy is giving the right results. Learn from posts that are performing well and make adjustments to improve your overall audience experience.
Conclusion
Increasing your visibility using TikTok SEO requires a study amount of effort. You also need to be knowledgeable enough to apply the different elements that optimize your content on the platform. However, with our hacks, you can optimize your profile with ease and start seeing results in no time.