Should You Have a TikTok Business or Personal Account?: How to Decide

Personal or Business?

It's a common question every TikTok newbie asks themselves right after signing up.

Should I stick with a personal account? Or is it better to use a business account? This decision can influence your approach to content, its engagement, and even the tools accessible to you on TikTok.

But rest assured that we're here to assist you in making your selection.

In this piece, we'll go over the important differences, benefits, and downsides of both account choices to help you decide which is ideal for your TikTok goals!

What is a TikTok Business Account?

TikTok business accounts are more professional than regular user accounts. If you currently have a user account, you do not need to create another account; simply switch. The account enables brands and businesses to build and engage their audience, sell content, and share reviews. It's better for business because of the additional tools and features available for users. Some of these tools include an Ads manager and a Business center. Using this account, you can run social media marketing campaigns strategically and also monitor your progress.

Pros of a TikTok Business Account

Several reasons to create a TikTok business account. Here are some of them below:

Greater flexibility and personalization

A TikTok business account gives you more room to personalize and add several details to your profile. You can include elements like custom action buttons, support emails, website links, and many more. Your TikTok business account can be a true reflection of your business goals, practices, and values.

Run ad campaigns

Although your personal account can do a good job of promoting your content, nothing beats using TikTok business. The business account side of things gives you features that can help you run strategic ad campaigns. You can use an ad manager and a command center, for putting out content and analyzing your performance in real time.

Greater engagements

TikTok business gives you more room to reach out to potential customers and market your products. You can uniquely communicate with customers and are not restricted when messaging users. This isn't the same on a personal account. You can also use auto-messaging for your account when you aren’t online.

A team can manage your account

More than one person can manage your account at a time when you use your business account. You can collaborate across teams and integrate your account with third-party social media management apps. This helps monetize your account better and bring results.

Sell online

This benefit requires no introduction. As many as 70% of those who use TikTok discover new items and services on the platform. Having a business account particularly designed to handle sales and generate money is a no-brainer. It's filled with features designed to offer you an advantage when selling your products and services.

Cons of a TikTok Business Account

While TikTok business accounts are wholly beneficial for businesses, they do have some drawbacks. Some of these are:

No post monetization

Unlike the normal account, you cannot make money from the posts and engagement on your feed. You can't monetize the content from a business account. That means no TikTok live gifts or tips.

Limess music options

Business accounts use TikTok for commercial use, so they are not allowed to use trending music in their content. You can only use royalty-free songs from the commercial music library.

What is a TikTok Personal Account?

A TikTok personal or creator account is an account that is used individually without any business features. If you require TikTok for only personal use, this is the account for you.

Pros of a TikTok Personal Account

Here are some pros of the personal account:

You can use trending music

Unlike with a business account, you have access to a wide range of music from TikTok's library. You can add your music to TikTok, jump on the latest music video trends, and use different sound effects at the click of a button.

You can collaborate with brands

Using a personal account makes it easier to collaborate with other users on the platform. You can pair with other influencers or run your own campaign and be partnered with other users. The creator marketplace is yours to enjoy and you can earn money through as you make new content.

Easy monetization

As a creator who has a lot of views and likes, you can monetize all your posts and videos to make some money. The personal account comes with the gift of being able to make money from any content you put on your profile.

You can use a private profile

TikTok business accounts cannot put their profile in a private mode because of its commercial features. If you stick with a personal account, TikTok knows you want to use the app for individual and personal use. So you can make your account private

Cons of a TikTok Personal Account

While a personal TikTok provides great incentives, there are a few cons and limitations:

Streamlined Analytics

Unlike a TikTok business account, you have basic analytic features and less room to track and monitor your progress. You don't have the features to see just how well your posts are doing and how to improve your visibility and reach.

Less e-commerce ability

As a creator, you naturally lose the ability to sell products directly and redirect followers to websites outside of the platform. There is no customizable call-to-action button and you must have over a thousand followers before you can paste a link on your profile.

Business Vs Personal TikTok: Which should you choose?

The only correct answer to this question depends on what you want your TikTok experience to be. If you own a business it is quite natural to go for a business account. If you're not interested in making money and just want to have fun on the app, a creator account works best for you. If you want to become an influencer, it's also best to stick with a personal account that provides more features for connecting with your audience.

Fortunately, it’s pretty easy to switch between accounts whenever you want. If you decide to try both options before making your decision that’s even better. You can also enlist the help of a site that helps grow you social media and increase your likes and views

Conclusion

Both the business and personal accounts on TikTok are important for different reasons. By following our tips you can easily choose the option that works best for you. Remember your TikTok goals and what you want to experience from the platform, then make your choice accordingly. Good luck!