How to Launch and Market Your TikTok Shop in 2024
It's 2024 and you've gathered a decent amount of TikTok following. You've gotten pretty good at posting videos, engaging your followers and understanding the algorithm.
Now you think, “I've got to take this a step further and create my own TikTok shop.” As you begin, then the realization hits. It feels like you are a TikTok newbie all over again because you don't know where to start.
But no need to worry, this guide is for you.
We are going to inform you on all the aspects that you require regarding the process of creating your own shop on the platform. Let us finally create and promote your TikTok shop in 2024!
The Concept of the TikTok Shop
Tik Tok Shop is aimed at enabling creators, merchants and users to easily interact and complete commerce. The application allows you to purchase products while watching videos or scrolling through posts without taking you away from the TikTok feed.
It is your go-to online marketplace as a business, where you get to showcase your brand and products in an organized shopping area. This goes beyond the regular marketing of your services on the platform through your own profiles, and paid advertisement. You enter into a new market environment where you need to integrate your products using well-rounded engaging content.
In the TikTok shop, it's important more than ever to make your content appealing to your viewers. As this is the best way to encourage them to make purchases within the app. This streamlined shopping experience has already shown success, with over millions of sales recorded on the shop daily.
Shopping directly on the TikTok app removes the hassles of traditional e-commerce through app engagement and trusted followership. Users see what to buy and can trust that the products will deliver based on real-time reviews from other users. Users also don't have to click on a link that takes them out of the app. They perform in-app transactions and payments effortlessly and they also get coupons. It's no surprise the TikTok shop is a game-changer for new brands and businesses online.
Setting Up And Marketing Your Tikok Shop In 2024
To be able to use the TikTok Shop, the most essential requirement is to sign up for a TikTok Shop. This activity can be viewed as entirely different from having the usual account that you have in your TikTok app.
Let’s get into it:
Step 1: Start a TikTok Shop account
Begin by accessing the TikTok Seller Center on your device of choice, and be taken to another window. On that new page you have the option to login or sign up.
One click away there is a ready made business account already created that you just have to sign into. After signing up or logging in, the next prompt is to specify your region. Note that some countries globally don’t have support for TikTok Shop, so it will be reasonable for you to know whether your country is.
Once you do that, the next area will welcome you with a thank-you note for the great choice you made. Then you are ready for the next step
Step 2: Enter account information and complete your verification
In this next step, you need to input basic information about your business. This includes information like your:
- Type of business
- Registered business name
- Business address
- Tax details like, Federal tax identification number (different for each country).
- TikTok Shop name
- Primary product or service
- Business phone number and more
After imputing all the needed information, it’ll take a few hours for your account to be verified. The verification process confirms your identity and gives you more credibility, which makes it easier to be trusted by new viewers.
Step 3: Add your products to the TikTok Shop
After verification, you’ll be taken to your dashboard where you will need to add your products to the shop. To add your products click on the “Upload now” button for the first product option. You can add several products.
After selection, you will see two options to choose from. You can import products from platforms like Amazon, Shopify, Square, and more. Or you can manually upload products from your own device. If you already have an e-commerce store, there is a sync option which allows you to automatically import your products and monetize your account.
It takes about 24 hours for TikTok to review your products and approve every one of them. Just ensure it has been submitted and shows a pending status.
Step 4: Connect both TikTok accounts
Next you will need to connect your TikTok Shop account to your actual TikTok app account. Head over to the TikTok Shop dashboard and tap on the “Get Started” button. Afterwards tap the “Link official account” button and scan the QR code provided.
To scan the code, head to your profile on your TikTok app and click on this scan icon. Next you scan and authorize the shop and you're done! Remember to link your business TikTok account to the Shop. If you link a normal account it will automatically switch to a business one.
Now on to marketing your TikTok Shop.
Step 5: Create compelling content and use link
Now to market your TikTok Shop to your followers, you need to create high-quality product videos. This will get people to know about the products and services you offer, and start buying from your shop. Use different shoppable posts and user generated contents to improve your rich, and attract more customers.
Step 6: Run ads on your TikTok Shop
Another easy way to market your products on your TikTok Shop is by using ads. This is one way to get more views and engagement. This is different from using TikTok ads on your regular app. You need to start by going to the ad manager to create a new campaign and select product sales as your campaign objective. For the source of your product you will choose your TikTok Shop.
Afterwards select your audience and demographic. Choose this based on your product features and target audience. When you're done, create your ads, add the right hashtags and select the products you want to promote.
Step 7: Use the Affiliate program on TikTok Shop
If you want direct help from TikTok for your sales, do affiliate programs for your TikTok Shop. This method is great for smaller businesses new to the TikTok Shop landscape. Using the affiliate program, you can collaborate with different creators to sell products on the platform .
Conclusion
Launching and marketing your own products on TikTok Shop isn't an easy business. But with our guide for setting up your account and marketing your products as you go, you can make the most of this opportunity. Wish you all the best in your TikTok business and happy marketing!